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SPW | Training Centre Visual Identity

Art Direction, Branding

Stellantis Production Way (SPW) is a comprehensive methodology designed to optimize production processes across Stellantis facilities worldwide. 

CastellanoAD developed the branding for the SPW Training Centre by first creating a cohesive system of icons and then defining a strong visual identity through a series of impactful posters. 

These visuals were designed to communicate the core values of SPW, promoting clarity, efficiency, and progress throughout the training environment. 

Each element was crafted to enhance engagement and foster a sense of unity and purpose within the Training Centre.

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