SGH | Chinese New Year

To celebrate the Chinese New Year and welcome the Year of the Rat, SGH entrusted us with the design of a coordinated series of packaging elements, including shopper bags, gift boxes, and soft cases. 

Our studio oversaw the entire creative process, developing the graphic design, conceptualizing the structure of the packaging, and managing the production phase to ensure flawless execution across all supports.

Each element was carefully crafted to reflect the festive spirit of the Chinese New Year while honoring the cultural significance of the celebration. The design integrated symbolic references and motifs, creating a visually impactful and harmonious collection. 

The result is a sophisticated packaging set that exudes elegance and tradition, perfectly embodying the essence of SGH's celebration for the Year of the Rat.