Ray-Ban | Raw Sounds

This project was a creative collaboration for Ray-Ban's Raw Sounds series, celebrating emerging artists and musicians like Johnny Marr, Au Revoir Simone, Best Coast, and Carsick Cars.

The guitar-shaped packaging conveyed the connection between music and the Ray-Ban lifestyle. Inside, a brochure detailed the "Raw Sounds" campaign, showcasing various Ray-Ban sunglasses models worn by the featured artists. The packaging also included a custom guitar-shaped USB stick with exclusive content such as music tracks and behind-the-scenes footage.

The goal was to create an immersive packaging experience that captured the raw energy of live music and Ray-Ban's dedication to creativity, complete with a branded guitar pick to add an authentic touch.